How to supercharge your launch

How to supercharge your launch

How to supercharge any product, service, store or business launch   Understanding that it is not about you, your products or services, is the first step. Realising that people buy irrationally and are driven by emotions, feeling and behaviour is the second. When...
No one gets married on a first date

No one gets married on a first date

“IN BUSINESS, AS IN LIFE, NO ONE GETS MARRIED ON A FIRST DATE…”   Adjusting your marketing to how people really buy Whenever I’m asked after events, or at meetings, which of the strategies we implement has the most profound effect on marketing results it’s...
Three step referral success

Three step referral success

How to generate more referrals in three days than you normally gain in three months.   Generating referrals is the lifeblood of any business and yet it’s often the hardest thing to do on a consistent and organised basis. Over the years we have honed and perfected a...