Conversion Marketing is the term we use to define the strategies we implement for our Clients to align their marketing with the way their customers are now interacting, engaging and buying from them in this social-digital world.
By combining traditional marketing methods, lead generation marketing, inbound marketing and permission marketing with a profound understanding of sales acquisition (the ‘nuts and bolts’ of how and why people buy) we generate more leads and customers for our Clients.
Due to Search, smart phones, 3G and social media potential customers are searching, interacting and engaging with brand, products and companies much earlier, and in completely different ways, than they used to. You must align your marketing to these changes and look to ‘attract’ not simply sell.
In this social-digital world your key aim is to generate a lead not just generate a sale – on and offline. By adopting a more web-centric, lead generative approach to your marketing funnel we will generate you all the leads you will ever need.
Who gets married on a first date! Adopting a lead generative approach to your marketing allows you to get someone’s permission to interact with them, even before they are ready to buy, providing the opportunity to deliver content and incentives that drives your potential customers through their own ‘buying funnel’ towards a constant and profitable relationship.
We understand better than most how and why people buy. We use this knowledge to create effective incentives, promotional programmes and acquisition strategies that deliver amazing results for our Clients. It’s not just about Call-To-Action (CTA’s), it’s also about the right timeframe, the right process and the right triggers. Our sales acquisition strategies have been know to double sales conversions
For the last 10 years traditional advertising has slowly been providing less and less in terms of sales and ultimately ROI. Your marketing focus must change from generating a sale to actively generating a customer.
Because of companies like Google and Facebook, people are searching, talking and comparing products and services like yours long before they probably even know your business exist! Search engines have changed how people buy, and therefore how you must sell, forever…
Plus thanks to social media everyone is now an ‘expert’, everyone is a potential referrer and everyone is an unpaid sales person for your products and services. In short your customer is now in charge. Their ‘buying funnel’ has changed dramatically and it more than likely means that it no longer matches your ‘sales funnel’.
Adopting lead generation marketing means harnessing these changes and aligning your marketing and sales strategies to your customers new buying habits.
Since around the beginning of 2010 inbound marketing has become the most productive and cost effective marketing method for our Clients. Instead of the traditional outbound marketing strategy of buying advertising space, purchase database lists and other interruption techniques, inbound marketing focuses on attracting genuine, interested people who are actively looking for, researching or discussing the products and services you sell.
By creating quality, engaging content that pulls people toward your company and product you are naturally attracting people to where they want to be. This simple alignment of content with your potential customers needs naturally attracts already interested traffic that you can then convert, nurture and ultimately close into a sale .
Lead generation has its roots in permission-based marketing. Lead generation is the catalyst for permission marketing. By getting potential customers to put their hand up; to take a step forward; to engage with you without committing time and money, allows you to utilise their permission, on an ongoing basis, to provide them with tailored information, content, advice and offers.
Creating a permission marketing culture within your business allows you to create personalised marketing message and information and to nurture your potential customer through their buying funnel.
Permission marketing provides the ultimate prize; a long term, free spending, product-advocating customer.
Customer acquisition is not, as some believe, an art but a science. People buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear.
We understand better than most the ‘how’ and ‘why’ people buy. We use this knowledge to create effective incentives, promotional programmes and acquisition strategies that deliver amazing results for our Clients.
It’s not just about Call-To-Action (CTA’s), it’s also about the utilising the right data, the right timeframe, the right process and the right triggers.
Our sales acquisition strategies have seen amazing results across dozens of unrelated industries (in fact we have yet to find an industry where we were unable to make a huge boost to sales conversions) – both on and offline.