On 'yer bike campaign...

Love Velo luxury European cycling holidays

Need: Luxury cycling holiday brand Love Velo wanted to find a more exact method of reaching the wealthy, active leisure market for its 'ride with a cycling legend, 5 star accommodation' packages.

Result: Love Velo's audience was a perfect match for a number of UK leisure brands. By implementing an email and online lead generation campaign to a highly targeted segment, the brand was able to reach interested individuals at a minimal cost.

Partnership brands for Love Velo currently include Malmaison, Hotel Du Vin and the De Vere Group.