Behavioural Selling Strategies™

Behavioural Selling Strategies™ is the term we use to define the activities we implement to align your marketing with the way your customers are interacting, engaging and buying in this social-digital world.

By combining digital, and traditional marketing methodology with a profound understanding of behavioural sales acquisition (the ‘nuts and bolts’ of how and why people buy) we can generate you more enquiries, more customers and more sales.

The Irrational, Emotional Customer

We have developed a series of unique models, tactics and principles that can predict and influence non-conscious, emotional triggers and identify the irrational ‘wants’, and ‘needs’ of your potential customers.

In short, we have the tools that can supercharge your marketing returns.

“I was sceptical initially when you promised to increase our enquiries from social media by 200% across our stores.

I’ve just been told we are up by almost 400%!”

The Four Stages of Acquisition

Attract

Attraction requires you to be in the right place at the right time in front of the right people with the right emotional context.

Due to search engines, smart phones, 4G and social media potential customers are searching, interacting and engaging with brand, products and companies much earlier, and in completely different ways than they used to. You must align your marketing to these changes and look to ‘attract’, not simply sell.

Generate

Welcome to the Freemium Generation. From millennials to baby boomers everyone wants immediate gratification and they often want it free. In this social-digital world your key marketing objective must be to adopt a lead generative model that focuses on initial engagement not selling.

By adopting a more web-centric, lead generative approach to your marketing we will generate you on average up to 200% more leads than you currently get.

Nurture

Who gets married on a first date? Adopting a lead generative approach to your marketing allows you to get someone’s permission to interact with them, even before they are ready to buy, providing the opportunity to deliver content and incentives that drives your potential customers through their own ‘buying funnel’ towards a constant and profitable relationship.

Convert

We understand better than most how and why people buy. Customer acquisition is not, as some believe, an art but a science. People buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear.

We use this knowledge to create effective incentives, promotional programmes and acquisition strategies that deliver amazing results for our Clients. It’s not just about Call-To-Action (CTA’s) and Offers, it’s about the right timeframe, the right process, the right emotional message and the right triggers.

When it comes to revenue, conversions and sales our acquisition strategies have seen amazing results across dozens of unrelated industries (in fact we have yet to find an industry where we were unable to make an impact).

Turn It Up to Eleven

In just 30 short minutes you can (r)evolutionise the way you look at marketing