The Economics of Freemium Marketing

The Economics of Freemium Marketing

Most of us like a bargain, but ALL of us like getting something for free…   This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day....
Is the future of Marketing already here?

Is the future of Marketing already here?

Three big marketing ‘plays’ that I believe will help shape the consumer landscape over the next few years   This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look...