The Economics of Freemium Marketing

The Economics of Freemium Marketing

This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
Case Study 18

Case Study 18

Working with a leading UK fashion retailer we used our Customer Generation Platform to create a lead generation campaign across Facebook to drive leads into local stores across the UK. By implementing our pre-registration concept and frantic selling strategy we...
Is the future of Marketing already here?

Is the future of Marketing already here?

This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look at it purely from a ‘sales first’ perspective. I also wanted it to have the ability to be measured in terms...