As a standalone medium, traditional advertising has had its day. Not because the media has changed, but because the way consumers purchase has changed dramatically over the last ten years. Because of the advent of 4G, mobiles, tablets, Google and Facebook,...
People don’t buy your products or services! They buy how they make them feel… With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars...
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