Outcomes over outputs

TV Interview Q & A session draft footage ‘Outcomes over outputs’ “A couple of times today you’ve spoken about outputs being irrelevant and that the focus should be on outcomes…” Yes, absolutely, I mean it is one of the reasons I think...

Referral Frenzy

TV Interview Q & A session draft footage ‘Referral Frenzy’ “The one area that I think everyone was in agreement with today was the impact your model has on generating referrals from existing customers. Why does this work so well for almost...

Forget Price

TV Interview Q & A session draft footage ‘Forget Price’ “I’ve heard you say ‘forget price’ at least 10 times today. Surely that’s key for any business’ success?” I think I say it for dramatic effect really but...