Outcomes over outputs

Outcomes over outputs

“A couple of times today you’ve spoken about outputs being irrelevant and that the focus should be on outcomes…” Yes, absolutely, I mean it is one of the reasons I think I started the agency. I had a couple of businesses previously and it was very,...
Outcomes over outputs

Referral Frenzy

“The one area that I think everyone was in agreement with today was the impact your model has on generating referrals from existing customers. Why does this work so well for almost everyone I have spoken to?” The way that we generate referrals is very...
Outcomes over outputs

Forget Price

“I’ve heard you say ‘forget price’ at least 10 times today. Surely that’s key for any business’ success?” I think I say it for dramatic effect really but having said that I think there is a real relevance to why I say it.  The...