Vanilla Ice, iPhone XS and the King of the Road

Vanilla Ice, iPhone XS and the King of the Road

People don’t buy your products or services! They buy how they make them feel…   With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars...
4 reasons your website is underperforming

4 reasons your website is underperforming

Actually there is only one reason Which is then underpinned by three others… Every single page on your website is an advert and until you realise this it will underperform to its true potential. By understanding that every page should have a selling point, a...
Video killed the radio star

Video killed the radio star

A few songs about Marketing…   I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king.   I’m often asked where I get...
The Economics of Freemium Marketing

The Economics of Freemium Marketing

Most of us like a bargain, but ALL of us like getting something for free…   This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every...
Is the future of Marketing already here?

Is the future of Marketing already here?

Three big marketing ‘plays’ that I believe will help shape the consumer landscape over the next few years   This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to...
Your 6 – Step Formula For Expert Headline Writing

Your 6 – Step Formula For Expert Headline Writing

According to research 8 out of 10 people will read the headline copy of an article     …BUT only 2 out of 10 will carry on and read the rest!   To ensure people get to the end of your article, and take in your important information and offers, it’s...