The Economics of Freemium Marketing

The Economics of Freemium Marketing

Most of us like a bargain, but ALL of us like getting something for free…   This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every...
Is the future of Marketing already here?

Is the future of Marketing already here?

Three big marketing ‘plays’ that I believe will help shape the consumer landscape over the next few years   This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to...
Your 6 – Step Formula For Expert Headline Writing

Your 6 – Step Formula For Expert Headline Writing

According to research 8 out of 10 people will read the headline copy of an article     …BUT only 2 out of 10 will carry on and read the rest!   To ensure people get to the end of your article, and take in your important information and offers, it’s...
No one gets married on a first date

No one gets married on a first date

“IN BUSINESS, AS IN LIFE, NO ONE GETS MARRIED ON A FIRST DATE…”   Adjusting your marketing to how people really buy Whenever I’m asked after events, or at meetings, which of the strategies we implement has the most profound effect on marketing results...
How to supercharge your launch

How to supercharge your launch

How to supercharge any product, service, store or business launch   Understanding that it is not about you, your products or services, is the first step. Realising that people buy irrationally and are driven by emotions, feeling and behaviour is the second. When...
Three step referral success

Three step referral success

How to generate more referrals in three days than you normally gain in three months.   Generating referrals is the lifeblood of any business and yet it’s often the hardest thing to do on a consistent and organised basis. Over the years we have honed and perfected...