Case Study 25:

565 Online Membership Sales in Just 48 Hours

Online Membership Sales :

INDEPENDENT HEALTH CLUB

Having seen the results we have had with other independent businesses we were approached by this gym owner to not only assist in the conversion to a ‘join online’ model but also help launch the club within the budget gym sector.

 

 

We used a strategy of ‘lead swelling’ before allowing anyone to ‘join online’. This tactic created 565 new members in the first 48 hours of the memberships becoming available and 1,200 sales within the first 3 weeks prior to opening.

“Genius. Thank you. People buy emotionally and impulsively – Your brand must have it’s sense of ‘why’ at the very core of it’s Brand DNA”

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