The Road To Success

Case Study 34:

Leading UK car dealership 
doubles appointments…

A leading UK car dealership group has implemented ‘personal enquiry videos’ with some amazing results.

As a society, we live in a very, very technological, and sometimes very insular, age. But we crave personal interaction and contact more than ever.

 

When we consume video content we find it more personal, we start to empathise with the narrator/presenter, we connect more with the subject matter and bizarrely we get a real sense of connect from the perceived ‘eye contact’.

“Genius. Thank you. People buy emotionally and impulsively – Your brand must have it’s sense of ‘why’ at the very core of it’s Brand DNA”

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