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Case Study 41:

NATIONAL NEWSPAPER SEES 20% SURGE IN YEAR ON YEAR DIGITAL SUBSCRIBERS

A change of strategy to a lead generative, ‘Freemium first’ model helped The Times & Sunday Times digital subscriptions soar by 20% year on year to over 255,000 digital subscribers – now higher than its print readership for the first time!

Since introducing its ‘Freemium first’ subscription model in early 2017 The Times & Sunday Times has seen amazing demand for its digital service. The 20% year on year increase for paid subscriptions over the last twelve months has been its most successful yet.

 

In addition, there are now over 3.7M Freemium subscribers receiving limited article access every week. This ‘stock-pile’ of future paying subscribers means the next 12 months could easily exceed the previous year’s results.

“Genius. Thank you. People buy emotionally and impulsively – Your brand must have it’s sense of ‘why’ at the very core of it’s Brand DNA”

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