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Case Study 49:

Budget gym pre-sale launch

Approached by one of Europe’s fastest growing fitness chains we were tasked to utilise our product launch strategies to maximise their initial pre-sale results. By implementing our pre-registration concept and frantic selling strategy we managed to generate more membership sales in 48-hours than they would normally achieve in 4 weeks.

Not only did this create a huge boost to the pre-sale launch it also provided the foundation for the rest of the pre-sale which outperformed every previous launch.

565 member sales in the first 48-hours
+47% increase in overall sales
49% landing page  conversion

“Genius. Thank you. People buy emotionally and impulsively – Your brand must have its sense of ‘why’ at the very core of its Brand DNA”

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