Deals on wheels

Case Study 54:


A ‘high ticket’ car dealership group has utilised our Trigger Campaign concept to generate over £6.3M in sales over six 48-hour campaigns in the last few months.


Utilising our pre-registration, VIP and frantic selling strategies the group was able to sell a high proportion of its pre-loved luxury and sports stock before it even hit the forecourt.

By getting interested owners into a VIP pipeline prior to stock appearing, they ensured a nurtured, ready to buy audience. In addition, reducing the viewing and buying times down to finite periods created an urgency that was missing from the previous sales process. Results compounded each time the campaign was run, and conversions improved instantly by just short of 20%.


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