Brain sells

Customer acquisition is not an art but a science. People buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs, emotions and values they hold dear.

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LEVERAGE YOUR BUSINESS GROWTH

With our retainer based model we work relentlessly to ‘reverse engineer’ the outcomes required by our clients back to strategies and tactics that will outperform their previous results. We provide strategic support and consultancy across the whole marketing and sales funnel. We develop and implement monthly marketing plans that cover creative, paid media, lead generation, conversion rates and ultimately customer acquisition and increase sales.

ATTRACTION

We work with you to create and position your marketing messages so they have the greatest impact on the people most likely to buy from you. With a background in behavioural psychology we understand better than most how and why people buy. We know what the right words are that evoke the greatest engagement. Through years of testing we know which Call To Actions work best with what media at what time. In short, we understand what triggers make them tick, get them to click, and open their wallets as well as their hearts.

CONVERSION

Without a solid, effective conversion rate strategy – on and offline – your marketing activity will start to resemble the unenviable task of ‘trying to fill a bucket with a hole in the bottom’ via a funnel that resembles a colander. We work with our retained Clients to deliver a funnel-based marketing strategy that is focused on driving enquiries and then nurturing those leads into fully fledged paying customers – who purchase over and over again.

ACQUISITION

Your customers have a buy button in their brain. We help you turn it on! We have created a series of strategies, promotions, tactics and sales processes that will maximise the returns you get from your promotional and sales activities. Simply put, we help you implement acquisition strategies, sales funnels, close out strategies and effective triggers for purchase that will have a profound effect on your bottom line.

ASCENSION

All customers should not be treated the same. Some will pay 25% more than what you currently charge, others will pay whatever you ask. Some will upgrade, some will downgrade, others want one off payments, whilst others want to pay monthly.

We can help any business build ‘value ladders’ that on average will increase lifetime revenue value of the average customer by 18%.

The holy grail of ascension is a membership structure (what we call repeat payment platforms. We have a specialist team dedicated to the implementation of membership and subscriptions models that will work in almost any industry and business regardless of type or size.

“enjoy! Have helped us increase our sales to £115m this year with the addition of over 250,000 new customers”

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