Actually there is only one reason
Which is then underpinned by three others…
Every single page on your website is an advert and until you realise this it will underperform to its true potential.
By understanding that every page should have a selling point, a purpose, a goal or a desired action – you will start to see them for what they are; a collection of individual web pages with a sole purpose of selling the next step in your customer’s journey.
Capture information/data so you can further build the relationship
Educate them sufficiently on you, your product and service that they are more likely to buy than before they visited the page
Sell a product or service
Harness the power of Behavioural Selling Strategies™
If you’d like to discuss further how you could blend a mix of behavioural psychology, digital marketing strategy and software technology to deliver similar results for your business we’d love to talk…