Uber, Netflix and Your Local Coffee Shop…

Uber, Netflix and Your Local Coffee Shop…

We all like to think we’re rational consumers. We’re not… We join gyms we’ll definitely, without fail use this time. We subscribe to streaming services because there’s that one series everyone keeps talking about, we just have to watch....
The biggest lie in marketing…

The biggest lie in marketing…

TO GROW A GREAT LOCATION-BASED BUSINESS YOU NEED THREE THINGS… A great product or service. A hungry crowd. A way of telling them about it. The first two you really need to have 90% nailed on before you start your business or launch a service or product (the remaining...
Uber, Netflix and Your Local Coffee Shop…

Write copy like this…

READ THIS IF YOU WANT [DESIRED RESULT] WITHOUT THE [AVOIDED RUBBISHY BITS] If you’re trying to write sales copy and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle...
Case Study 129

Case Study 129

Client: Leading UK Cosmetic Brand   Challenge: Convert website traffic into quality leads. Increase overall lead generation and revenue.   Solution: Implement a 24/7 automated sales system.   Results: Achieved a 6% conversion rate of all website traffic...
Understanding The Value of Value

Understanding The Value of Value

Let’s get past the awkward ‘no one really cares about your products and services’ bit first. When you are so entrenched in running your business day to day, it’s easy to get caught up in the services you provide, the products you build and the processes you go...