Behavioural Selling Model
TV Interview Q & A session draft footage ‘Behavioural Selling Model’ “So, it’s been interesting today listening to your clients talking about the models that you have implemented, and they have obviously seen an increase in their sales and...
My mum said so, Paul’s got one and the untapped world of ‘friending’
HOW MUCH DO YOUR FRIENDS REALLY INFLUENCE YOU? Word of mouth, referral, recommendation etc. Call it what you will but ‘Friending’ (our play on the spending of money via the persuasion of friends or family) is a 100 billion dollar a year opportunity yet one of the...
The Sex Pistols, your daily Latte and why pricing is never logical…
HOW CAN BEHAVIOURAL PRICING POSITIVELY IMPACT YOUR MARKETING AND SALES RESULTS? Why will some people pay £4 for a cup of coffee and others walk away at the thought. Why do some people spend £200 on a pair of jeans whilst others spend no more than £20. The answer...
