A Harley, A Rolex and Marketing made simple…

A Harley, A Rolex and Marketing made simple…

WHO DO YOU THINK YOU ARE? My first question with new businesses I work with is ‘Who do you sell to?’. Not what do you sell or what are your challenges. Who you sell to is always going to have a greater impact on your business than what you sell. The market is...
Do you re-‘member’ when we used to buy stuff

Do you re-‘member’ when we used to buy stuff

UBER AND LYFT LOOK TO JOIN THE MEMBERSHIP ECONOMY.   We’ve been implementing repeat payment platforms into our clients’ businesses for years. The potential for guaranteed, controllable income can revolutionise a business from the ground up. The desire to ‘own’...
You’re going to need a bigger garage…

You’re going to need a bigger garage…

Marketing to the Membership Economy     More and more boardrooms around the world are starting to experiment with the concept of marketing to the Membership Economy.   Remember the days when your customers just bought stuff? Needed the latest Coldplay album;...