The Effect of Affection

The Effect of Affection

The one and only thing that really matters in marketing and sales.     Regularly, when we work with new Clients we have to get past the awkward ‘no one really cares about your products and services’ conversation. When you are so entrenched in the business day to day...
Re-Member-ance

Re-Member-ance

IS THE STANDARD BUSINESS MODEL DYING A SLOW DEATH?!   We started out with what was initially a mini crusade in 2002 after working with a number of UK based gym chains. Watching how people ‘rented’ their gym for regular monthly visits, creating their own sense of...

Outcomes over outputs

TV Interview Q & A session draft footage ‘Outcomes over outputs’ “A couple of times today you’ve spoken about outputs being irrelevant and that the focus should be on outcomes…” Yes, absolutely, I mean it is one of the reasons I think...

Referral Frenzy

TV Interview Q & A session draft footage ‘Referral Frenzy’ “The one area that I think everyone was in agreement with today was the impact your model has on generating referrals from existing customers. Why does this work so well for almost...

Forget Price

TV Interview Q & A session draft footage ‘Forget Price’ “I’ve heard you say ‘forget price’ at least 10 times today. Surely that’s key for any business’ success?” I think I say it for dramatic effect really but...