The Secret To Enhanced Performance

The Secret To Enhanced Performance

As a standalone medium, traditional advertising has had its day.   Not because the media has changed, but because the way consumers purchase has changed dramatically over the last ten years. Because of the advent of 4G, mobiles, tablets, Google and Facebook, people...
Vanilla Ice, iPhone XS and the King of the Road

Vanilla Ice, iPhone XS and the King of the Road

People don’t buy your products or services! They buy how they make them feel…   With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars are...

The Three Pillars of Business Success

The 3 pillars of business success; Focus, Clarity and Purpose TV Interview draft footage. More about ‘making a difference’. Talking frankly about the need to have strong foundations on ‘why’ you are in business. I don’t think you should ever...
4 reasons your website is underperforming

4 reasons your website is underperforming

Actually there is only one reason Which is then underpinned by three others… Every single page on your website is an advert and until you realise this it will underperform to its true potential. By understanding that every page should have a selling point, a...

Maximise your launch

Maximising your launch Talking after an Accelerator Day – about how to maximise your launch using Behavioural Selling tactics such as pre-registration and frantic selling Today’s accelerator session has been different than normal, only because everybody here has...