Do you re-‘member’ when we used to buy stuff

Do you re-‘member’ when we used to buy stuff

UBER AND LYFT LOOK TO JOIN THE MEMBERSHIP ECONOMY.   We’ve been implementing repeat payment platforms into our clients’ businesses for years. The potential for guaranteed, controllable income can revolutionise a business from the ground up. The desire to ‘own’...
You’re going to need a bigger garage…

You’re going to need a bigger garage…

Marketing to the Membership Economy     More and more boardrooms around the world are starting to experiment with the concept of marketing to the Membership Economy.   Remember the days when your customers just bought stuff? Needed the latest Coldplay album;...
The Secret To Enhanced Performance

The Secret To Enhanced Performance

As a standalone medium, traditional advertising has had its day.   Not because the media has changed, but because the way consumers purchase has changed dramatically over the last ten years. Because of the advent of 4G, mobiles, tablets, Google and Facebook,...
4 reasons your website is underperforming

4 reasons your website is underperforming

Actually there is only one reason Which is then underpinned by three others… Every single page on your website is an advert and until you realise this it will underperform to its true potential. By understanding that every page should have a selling point, a...
Video killed the radio star

Video killed the radio star

A few songs about Marketing…   I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king.   I’m often asked where I get...