Nine out of ten cats, my dentist and a sales funnel

Nine out of ten cats, my dentist and a sales funnel

The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the problem. It’s the fact that we can’t help but view it based on, or...