“The one area that I think everyone was in agreement with today was the impact your model has on generating referrals from existing customers. Why does this work so well for almost everyone I have spoken to?” The way that we generate referrals is very...
“I’ve heard you say ‘forget price’ at least 10 times today. Surely that’s key for any business’ success?” I think I say it for dramatic effect really but having said that I think there is a real relevance to why I say it. The...
“So, it’s been interesting today listening to your clients talking about the models that you have implemented, and they have obviously seen an increase in their sales and enquiries. I mean, why do you think that’s had such a big impact?” I think...
Word of mouth, referral, recommendations etc. Call it what you will but ‘Friending’ (our play on the spending of money via the persuasion of friends or family) is a 100 billion dollar a year opportunity yet one of the most underrated and under utilised marketing...
Why will some people pay £4 for a cup of coffee and others walk away at the thought. Why do some people spend £200 on a pair of jeans whilst others spend no more than £20. The answer lies not in the price but in its two key consumer components – value and...
