All data is equal… but some data is more equal than others. The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the...
We worked with a multi site UK business to run a new customer acquisition campaign using social media, in-app lead generation, landing pages, marketing automation and conversion tools. We utilised a series of Behavioural Selling strategies to create initial leads...
Back in 2019, Hustlers became one of the surprise cinema hits of the year, grossing $150 million globally on a modest $20 million budget. With many films now simply going straight to home video without much of a fight, it’s worth a look back at some of the ways the...
The last few years has seen the automobile industry come to terms with it. Porsche is trialling a membership scheme in Atlanta, Volvo is going all in and Turo, formally RelayRides, has taken on Avis/Enterprise et al with its membership based peer to peer car hire...
“A couple of times today you’ve spoken about outputs being irrelevant and that the focus should be on outcomes…” Yes, absolutely, I mean it is one of the reasons I think I started the agency. I had a couple of businesses previously and it was very,...
