TO GROW A GREAT BUSINESS YOU NEED THREE THINGS… A great product. A hungry crowd. A way of telling them about it. The first two you really need to have 90% nailed on before you start your business or launch a service or product (the remaining 10% is adjusting,...
READ THIS IF YOU WANT [DESIRED RESULT] WITHOUT THE [AVOIDED RUBBISHY BITS] If you’re trying to write sales copy and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle...
Let’s get past the awkward ‘no one really cares about your products and services’ bit first. When you are so entrenched in your business day to day, it’s easy to get caught up in the services you provide, the products you build and the processes you go through...
All data is equal… but some data is more equal than others. The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the...
Hustlers became one of the surprise cinema hits of 2019, grossing $150 million globally on a modest $20 million budget. With the gritty drama set to premiere on home video this week, it’s worth a look back at some of the ways the film was able to cut through the...
The last few years has seen the automobile industry come to terms with it. Porsche is trialling a membership scheme in Atlanta, Volvo is going all in and Turo, formally RelayRides, has taken on Avis/Enterprise et al with its membership based peer to peer car hire...
