The last few years has seen the automobile industry come to terms with it. Porsche is trialling a membership scheme in Atlanta, Volvo is going all in and Turo, formally RelayRides, has taken on Avis/Enterprise et al with its membership based peer to peer car hire...
Word of mouth, referral, recommendations etc. Call it what you will but ‘Friending’ (our play on the spending of money via the persuasion of friends or family) is a 100 billion dollar a year opportunity yet one of the most underrated and under utilised marketing...
Why will some people pay £4 for a cup of coffee and others walk away at the thought. Why do some people spend £200 on a pair of jeans whilst others spend no more than £20. The answer lies not in the price but in its two key consumer components – value and...
My first question with new businesses I work with is ‘Who do you sell to?’. Not what do you sell or what are your challenges. Who you sell to is always going to have a greater impact on your business than what you sell. The market is generally always more important...
We’ve been implementing repeat payment platforms into our clients’ businesses for years. The potential for guaranteed, controllable income can revolutionise a business from the ground up. The desire to ‘own’ things belongs to previous generations as we stream, lease,...
More and more boardrooms around the world are starting to experiment with the concept of marketing to the Membership Economy. Remember the days when your customers just bought stuff? Needed the latest Coldplay album; bought. Wanted to watch the Friends box set series...
