A Harley, A Rolex and Marketing made simple…

A Harley, A Rolex and Marketing made simple…

My first question with new businesses I work with is ‘Who do you sell to?’. Not what do you sell or what are your challenges. Who you sell to is always going to have a greater impact on your business than what you sell. The market is generally always more important...
Do you re-‘member’ when we used to buy stuff

Do you re-‘member’ when we used to buy stuff

We’ve been implementing repeat payment platforms into our clients’ businesses for years. The potential for guaranteed, controllable income can revolutionise a business from the ground up. The desire to ‘own’ things belongs to previous generations as we stream, lease,...
You’re going to need a bigger garage…

You’re going to need a bigger garage…

More and more boardrooms around the world are starting to experiment with the concept of marketing to the Membership Economy. Remember the days when your customers just bought stuff? Needed the latest Coldplay album; bought. Wanted to watch the Friends box set series...
The Secret To Enhanced Performance

The Secret To Enhanced Performance

Not because the media has changed, but because the way consumers purchase has changed dramatically over the last ten years. Because of the advent of 4G, mobiles, tablets, Google and Facebook, people are now searching for, discussing and researching products and...
Vanilla Ice, iPhone XS and the King of the Road

Vanilla Ice, iPhone XS and the King of the Road

With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars are using the same platforms, engines, and in some cases bodies. The only difference is the...
4 reasons your website is underperforming

4 reasons your website is underperforming

Every single page on your website is an advert and until you realise this it will underperform to its true potential. By understanding that every page should have a selling point, a purpose, a goal or a desired action – you will start to see them for what they...