A leading UK car dealership group has implemented ‘personal enquiry videos’ with some amazing results. As a society, we live in a very, very technological, and sometimes very insular, age. But we crave personal interaction and contact more than ever. When we consume...
I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king. I’m often asked where I get the confidence to stand in front of a camera...
This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
Working with a leading UK fashion retailer we used our Customer Generation Platform to create a lead generation campaign across Facebook to drive leads into local stores across the UK. By implementing our pre-registration concept and frantic selling strategy we...
This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look at it purely from a ‘sales first’ perspective. I also wanted it to have the ability to be measured in terms...
