by enjoyadmin | Aug 17, 2018 | Blog
I recently spoke at a keynote about ‘voice first’ as one of the best ‘new things’ in the marketing landscape. But that’s the near future, as of now when it comes to content – video is king. I’m often asked where I get the confidence to stand in front of a camera...
by enjoyadmin | Jul 27, 2018 | Blog
This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
by enjoyadmin | Jul 5, 2018 | Blog
This is my shortened answer to a recent Q&A response under the spotlights. The obvious answer would probably have been AI, AR and VR, but I wanted to look at it purely from a ‘sales first’ perspective. I also wanted it to have the ability to be measured in terms...
by enjoyadmin | Jun 21, 2018 | Blog
To ensure people get to the end of your article, and take in your important information and offers, it’s important to spend a large proportion of the time it takes to write some persuasive content on writing the headline alone. Below are 6 simple, quick and easy ways...
by enjoyadmin | May 22, 2018 | Blog
Adjusting your marketing to how people really buy Whenever I’m asked after events, or at meetings, which of the strategies we implement has the most profound effect on marketing results it’s this: As a business you need to align your marketing and sales funnel with...
by enjoyadmin | Nov 27, 2017 | Blog
Understanding that it is not about you, your products or services, is the first step. Realising that people buy irrationally and are driven by emotions, feeling and behaviour is the second. When launching any product, service or store we always build in at least two...
